Brecourt is a French niche perfumery founded by perfumer Emilie Bouge in 2010.
BRECOURT is confidentially connected to the personality of her creator, who wanted to express freely her art around two requirements: the tradition of the raw materials and the modernity of the formulation. Indeed, it is necessary to understand that a perfume is the addition of essences on one hand, and the composition of a creator, on the other hand.
Essences speak especially to our collective unconscious; that is, they return us to an experience which is not personal, but linked to the ancestral connections between Man, Nature and the existential question. They touch us in the depths of our memory, and this process was brought to light by Science. That’s why it is very important to select a raw material according to its origins and its quality, because the olfactive differences are huge from one compared with another. Besides, it’s capital to favor people who harvest, as here in a tradition that is sometimes forgotten by the industrial process.
Concerning the composition, the creator is going to orchestrate raw materials to create a recognizable, fashionable emotion. For Emilie, it is henceforth necessary to go farther and to associate the person who wears the perfume in the emotional process. It is the modern approach for which she tries to achieve by "the contextual formulation."
To give an example, it is rare that a person plays a tennis match in a suit and tie, or that she goes to an evening party dressed in pair of shorts and in tennis shoes. The contradiction between the image which we wish to give of us and the emotion passed on by the perfume we wear is much more spread in society. Certainly, the olfactive sense is very subtle and difficult to understand, but very powerful too since it can suggest attraction or rejection according to personal feelings and experience. A perfume can be worn for oneself or for the others, but in both cases, Emilie Bouge wanted to help the person who wears it to better understand it and to appropriate it by suggesting exactly her source of inspiration and what it evokes. To help this understanding of the fragrance, the creator worked out a software which allows her to encircle this olfactive profile according to personal considerations (color of skin, hair) and also of his or her character and state of mind (an evening with friends, a dinner between lovers…)
The “contextualization” answers no stereotype. Every perfume can be worn in diverse circumstances. For example, a man in a suit can perfectly wear Mauvais Garçon, and in that case it will give of him the image of a rebel personality. The whole, it is to be conscious of it.
